There has not been any real buzz about Google buying up AdMob and gaining a significant piece of the market for mobile ads. This would give Google quite a bit of muscle in this arena. Bloomberg, however, is doubtful that this deal is ever going to come to fruition for the Internet giant.

Bloomberg says US Regulators are “seeking sworn declarations from Google competitors and advertisers as part of their probe of the Internet Company’s bid to buy AdMob, indicating the government may challenge the deal.” The Federal Trade Commission is looking into whether Google, after making this purchase, will have too much of an advantage over their competitors. In its defense, Google can cite a few instances that show what they are trying to achieve with this acquisition.

This likely comes from the fact that Google has created an operating system that is likely to corner the Android market. The government should prevent monopolies as this protects all of us, particularly the consumers. There is, however, a big difference between preventing a monopoly and outright system manipulation.

There are many companies out there struggling to go from the bottom to the top and they should be helped, not hindered in this effort. This is the basis of businesses everywhere and should be fostered. Healthy completion in the Android field will do nothing but allow the consumer to benefit in the way of better phones at lower prices.

The great thing when it comes to the mobile smartphone industry is that there is plenty of room for growth. A smart company with some good ideas and the right place, right time scenario working in their favor could give Google a run for its money. This is exactly what Google did not too long ago and likely will happen again and again.

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